Last week I had one of those little dilemmas that occurs from time to time, I had an assignment to write for my writing group and it had to be ready by Wednesday evening.
Trouble was, it was already Wednesday.
The task was an open one but had to be based on the line “The Boy stood on the burning deck” from a famous poem. Because of a complete lack of time, I decided to try something new and do it as flash fiction. So I put down some pithy lines and attempted to make them punchy. First draft left me unhappy. So I passed through it again, taking out all the fat and performing tweaks here and there. With no time left a printout was tucked into my journal, ready for that evening.
The result was something more akin to poetry than fiction, flash or otherwise. I had attempted to tell the tale of a boy standing (guarding) on a burning deck of cards, which had just been retrieved from the fire by the boy’s compulsive gambler of a father.
This is the piece;
Her eyes held his in unwavering glare, anger streaming from every noise and gesture.
Holding his own, only just, reached out faltering hand to her.
She screamed and stamped booted foot, flinging bony finger to bare larder.
He called for reason, restraint. Reaching both his hands to hers.
Anew she screamed, longer, louder, with immense hatred threw the deck to the fire.
She flew sideways as he elbowed her aside; with desperation he flicked it from the flames.
Suddenly before him, strong with iron in hand and heart, was his son.
The boy was standing on the burning deck.
What I hadn’t realised, and the writing group quickly pointed out, was how I had used alliteration to add the punchy (and somewhat poetic) feel to the piece. Well “alliteration” was new to me and it wasn’t long before I had looked it up.
“Alliteration: The repetition of a consonant sound at the beginning of words.”
As oneweb site puts it, “Alliteration is fun to say and enjoyable to hear”. This technique is more commonly found in poetry than prose. However certain areas of literature use it more than others, notably sales branding and sales literature. For example;
“Coca Cola”, “BlackBerry” “Weight Watchers”
“Beanz, Meanz, Heinz.” (Which is actually consonance but I’ll come back to that.)
Attention catching newspaper headlines are also great users;
“Obama Offers Optimism to Oppressed”
“Road Rage at Runcorn Rally”
And children’s works;
“Roger Rabbit”
“Thomas the Tank Engine”
So when I ‘tidied’ up my Burning Deck piece, giving “Anew she screamed, longer, louder” and “strong with iron in hand and heart” more punch. I was inadvertently using this powerful technique. Now I hasten to point out, this does not make me a literary high performer. What it means is that I am a sponge to all the alliteration used extensively around me. I simply react the same as your reader, my mind is pre-programmed to enjoy all forms of alliteration and it will attract me to the text.
However, now I am aware of it and looking for the possibilities, alliteration can now be added to my ‘conscious’ tool kit and made use of. If I want to deliver a line with a stressed and memorable payload, then alliteration can do this for me. Do you recall these words?
“Trouble was, it was already Wednesday.”
Or
“and it will attract me to the text.”
Obviously it must not be over used or the author will become visible to your reader.
Sounds repeated, other than at the beginning of a word, are given different names. Consonance for consonant sounds, (e.g.. Beanz, Meanz, Heinz), and assonance for vowel sounds, (e.g. Do you like blue?). These, as Heinz have already proven, are equally powerful.
Now take a quick look around. Do you notice another frequent use of alliteration? I am now referring to when it is used in names and branding. Earlier I mentioned Coca Cola, there are also;
Dumbledore
Peter Parker
Micky Mouse
Marilyn Monroe
So, do you want to make your protagonist, or antagonist, instantly memorable? Then pay attention to possible alliteration options. Similarly if a bit character is intended to disappear into the background, then don’t call her Rebbeca Raven.
Photo: Dumbledore and Elder Wand, Wikipedia



Good stuff here Shack. Advertisers have always known about alliteration, as did (obviously) Shakespeare. Shack and Shakespeare, always chic, never shambolic!
Carolyn, I must admit it is a bit compulsive, similar to puns but in a nicer way. Once you start slipping them in you are on a slippery slope to becoming an alliteration addict. (you see what I mean.)
Thanks for that look at alliteration, a good look at a tool which must be delicately used. I find myself using it without realizing. A little goes a long way. As you said, it can punch things up, especially in edits. The lazy writer relies upon it too heavily, weighing down flow of a story. Used with care, as you demonstrated, it can make a story sing.
Take care,
Jessica Rosen
Hi Jess, obviously I have also been using it without realising and it took someone else to point it out. Wish I could remember who said “Good writing should appear effortless”, which means I now need to stop myself from trying to be too clever.
Taking care and having fun.
Happy scribbling.
Andy
Cool quotes!
Andy,
Well I’ve learned something new today.
Good on you for sharing this one. I’ll quietly slip this into my writer’s toolbelt, thank you very much!
George
[...] Alliteration is a difficult skill to master – use it incorrectly and you will provide hours of unintentional amusement to your readers. However, if you want to learn how to properly use alliteration, visit Andy Shackcloth where he has written an excellent post, Alliteration: Proven, Powerful Possibilities. [...]
Alliteration can be difficult, so I created rhymebrain.com to help. http://rhymebrain.com/rhyme.php?page=alliterate
Steve, I just had a look at your site, wonderful stuff.
It is now bookmarked , tweeted and on the list for the 27th’s Wash-Up.
Thanks for the link (and the hard work).